Monday, December 04, 2006

PW round-up on Christmas bookselling

This bookseller in Falmouth, Maine, reports she's hand-selling The American Story, and "sold a complete dump of them." This is book business lingo for a floor display. Random House created a lectern-top display case for The American story, with a browsing copy on the top and clean copies inside -- plus flags to give away. Publishers often create these dumps for books they hope will attract a lot of attention, but book sellers are often loath to use them -- they take up precious floor space in stores that are frequently crowded as it is. When a book seller does decide to use a dump it's usually a good indication that the store thinks the book is worth the crowding. Best Blogger Tips
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